For the Czech National Bone Marrow Donor Registry, we implemented a successful project called “Be Like Ondřej,” which aimed to increase the number of registered potential donors. The campaign was conducted through TV and radio broadcasting and cinema networks. The central figure of the TV spot is Ondřej Vojta, a volunteer firefighter and bone marrow donor, who is successfully supported by publicly known figures named Ondřej (Bank, Brousek, Brzobohatý, Pavelka, and Vetchý) and Vojta (Dyk and Kotek).

You could have encountered the spot on Czech Television broadcasting and in CineStar cinema networks. You might have noticed the radio version of the spot featuring volunteer firefighter Ondřej Vojta and Ondřej Vetchý as the registry’s patron on Europa 2 and Frekvence 1 radio stations.