For the Czech National Bone Marrow Donor Registry, we implemented a successful project called “Be Like Ondřej,” which aimed to increase the number of registered potential donors. The campaign was conducted through TV and radio broadcasting and cinema networks. The central figure of the TV spot is Ondřej Vojta, a volunteer firefighter and bone marrow donor, who is successfully supported by publicly known figures named Ondřej (Bank, Brousek, Brzobohatý, Pavelka, and Vetchý) and Vojta (Dyk and Kotek).

You could have encountered the spot on Czech Television broadcasting and in CineStar cinema networks. You might have noticed the radio version of the spot featuring volunteer firefighter Ondřej Vojta and Ondřej Vetchý as the registry’s patron on Europa 2 and Frekvence 1 radio stations.

The success of the Czech campaign Be Like Ondřej, which truly brought a significant increase in the number of potential bone marrow donor registrations, was also brought to our neighbors in Slovakia. There, a similar campaign called Be Like Vlado was created for the Kvapka Nádeje Foundation. The spot featured and was supported by firefighter Vlado Arbet and prominent personalities from the Slovak cultural scene – Vlado Valovič, Vlado Voštinár, Vlado Varecha, Vlado Kobielsky, and Filip Tůma.

The spot premiered at the ceremonial presentation of the Volunteer Firefighters of the Year Awards at Bratislava Castle in May 2025.